Doing this requires a data-driven perspective with frequent refreshes. Several brands are doing this well within the ‘Meal Replacement & Protein Drinks’ category, and as a consequence are driving significant results over under-performing brands, such as: 1,063x the revenue, 408x the revenue per ASIN, 4x the BSR rank, 11x the average review count, and 1x the average rating. Will your brand be one of those that performs?
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Discover the price points that consumers respond to in the highest volume.
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